A Journey of Faith, Fragrance & Family Since 1964


The Beginning – A Dream Rooted in Devotion

The story of Pooja Ke Phool Agarbatti began in the holy city of Ujjain with a dream, a second-hand cycle, and a borrowed ₹10.

This was the humble beginning of our founder, Late Shri Sujan Mal Bohra “Shant”, whose honesty, determination, and commitment to purity laid the foundation of a fragrance legacy that continues even today.

With the small amount borrowed from a close friend, he purchased a cycle and basic raw materials to begin manufacturing garam masala. His uncompromising focus on quality quickly earned customer trust. Encouraged by growing demand, he soon expanded into manufacturing wax candle sticks, which also gained wide acceptance.

The Birth of Pooja Ke Phool

As customer needs evolved, the demand for agarbatti began to rise. Driven by curiosity and a strong willingness to learn, Shri Sujan Mal Bohra mastered the traditional art of incense making from a close associate.

This marked the birth of a brand that would soon become deeply rooted in devotion and tradition — Pooja Ke Phool.

From Ujjain, the fragrance of Pooja Ke Phool spread rapidly across Madhya Pradesh. By the late 1960s and 1970s, the brand had become a trusted name, known for:

  • Purity of ingredients

  • Long-lasting fragrance

  • Traditional craftsmanship

  • Honest pricing

What began with a small loan grew into one of the region’s most respected incense manufacturing units.

Second Generation – Strengthening the Foundation

The founder’s son, Shri Vachan Kumar Bohra, joined the business and played a vital role in strengthening and expanding the legacy.

With discipline, deep product knowledge, and a clear understanding of customer preferences, he scaled production and introduced multiple fragrance lines that became popular across India.

Under his leadership, Pooja Ke Phool introduced well-known fragrances such as Shipra Ki Shaam, Sugandhim, Pooja Scent, Indradoot, Alok Mogra, Pushp Parag, Suman Saurabh, Mogra, and many more.

These fragrances found their place in homes, temples, and spiritual spaces—earning loyalty through consistent quality and reliability.

Third Generation – Tradition Meets a New Era

Carrying forward the blessings and hard work of previous generations, the third generation, Abhishek Bohra, entered the business with renewed energy and a modern vision.

Growing up within the manufacturing environment, the values of purity, devotion, and consistency were deeply ingrained from an early age. At the same time, changing markets and digital transformation posed new challenges for traditional businesses.

With a strong desire to revive and expand the family legacy, the third generation took the initiative to bring Pooja Ke Phool online, modernise product presentation, and connect directly with customers across India through OnlineAgarbatti.in.

This step represents a bridge between tradition and modernity—preserving the soul of the brand while adapting to today’s customer needs.

The Heart of Our Fragrance

Every agarbatti crafted at Pooja Ke Phool is made using a careful blend of natural ingredients, essential oils, and time-honoured processes.

Our focus has always been on creating fragrances that bring:

  • Peace

  • Positivity

  • Spiritual calmness

to everyday life.

Over the years, our incense has earned trust not only across India but also beyond its borders. Through select customer-driven international orders, the fragrance of Pooja Ke Phool has reached homes in Germany and France, reflecting the timeless appeal of our incense among global Indian communities.

Temple Flower Eco-Blossom Edition

Inspired by the sacred offerings made daily in Ujjain’s temples, we introduced the Temple Flower Eco-Blossom Edition.

In this initiative:

  • Temple flowers are respectfully collected

  • Converted into eco-friendly incense

  • Waste is reduced

  • Sanctity of offerings is preserved

The result is a gentle, natural fragrance rooted in devotion and sustainability.

Our Promise

With more than six decades of experience and three generations of dedication, Pooja Ke Phool remains committed to delivering pure, traditional, and premium-quality incense.

We honour our heritage while embracing thoughtful innovation—ensuring every product reflects sincerity, devotion, and trust.

We sincerely thank all our customers who have placed their faith in us over the years.
Your trust inspires us to keep creating fragrances that bring peace, devotion, and positivity into your life.

— Pooja Ke Phool Agarbatti
Ujjain, Madhya Pradesh